• Who are you?

  • What's the problem?

  • What will we do?

  • How will we do it?

  • What does it cost?

PeoplePond: Personal SEO

March 04, 2009

He's at it again.

David McInnis, the Father of SEO Optimized Press Releases (via his PRWeb service), is launching a new site called PeoplePond. What PRWeb did for press releases, PeoplePond.com does for Brand Management, taking it to a new (and very optimized) level.

How? Simple.

  1. Through validation of the individual posing as you.
  2. Through connection to your existing online personnas
  3. Through optimization of your profile.

PeoplePond provides multiple levels of optimization. From what I can see, you can elect to go deeper and deeper down the Optimization hole (or is that UP the Optimization pole?) via multiple levels of subscription. Not sure how all of that works yet, but I'll keep you posted.

Here's an example of a profile:

Mark Alan Effinger - PeoplePond Profile What you see are key digital elements that when properly formed, create an intrinsically strong web brand.

More importantly, it's YOUR web brand. The one you want people to find in the top of the search results.

McInnis founded PRWeb in 1996 and was THE pioneer in search engine optimized press releases. PeoplePond is a natural extension of that technology. In fact, the PeoplePond programming team consists of many of the PRWeb team members. (David successfully sold PRWeb in 2006 to Vocus, a Maryland-based public company in the PR management space).

I will provide a more extensive view inside this cool new service as soon as possible. Suffice to say, with David on drums and vocals, and Al Castle on Lead Guitar, I am confident PeoplePond will be THE online personal brand platform for individuals and companies seeking to plug into an SEO platform for personal brand optimization. (Yes, the firm has already developed an API code named ADAM. Look for those details in yet ANOTHER post).

(Oh, and if you're wondering "what the heck this has to do with RichContent": David is both an investor in RichContent and a coach when it comes to the very fine nuances of SEO and SEM. In addition, we're in heated contest with good friend and associate Rich Christiansen's CastleWave SEO firm to see who can drive their PeoplePond profile higher, faster... what FUN!)

Visit this again for more insights: http://www.peoplepond.com/MarkAlanEffinger

Content Harmony

October 24, 2007

This is a core foundation of our approach to Universal Search. It has to do with how content types can work together in harmony to escalate your online visibility.

What do I mean by that? Simple.

Let's break media down into the 4 essential types:
1) Video
2) Images
3) Text, and
4) Audio

Now, everyone is talking about how Google displays YouTube videos in search results (the caveat being if it's optimized correctly). That's cool, and it's an important discovery. A core element of Universal Search.

But the same goes for Images as well. And News. Blog Posts. Even Podcasts.

So we firmly believe that emphasizing only one type of media is leaving big holes in your online visibility strategy.

Take the time to drum-up some images that might work with your video (even screen shots FROM your video). Take the title and description you use for your video placement. Use it as the basis for a press release, an article and a blog post.

Put together a podcast (or just pull the audio from your video, if it communicates) and add that to the mix.

Now we're talkin'!

By combining a handful of media assets into a single event (meaning a broadcast or media placement program), you gain MORE than the results of each individual element. You gain additional network effects. A sort of media mesh, so to speak.

There's more to it than just uploading the content, of course. Dozens of nuances you can use to gain additional traction for your campaign.

But the point is this: By leveraging multiple content elements together, you can gain MUCH more real estate in search results.

If you need to know more, relax. We're completing a thorough guide to optimizing digital content to perform for you.

And if you have questions, please send me an email and we'll get right to it.

Here's to your online visibility,
Mark Alan Effinger

P.S. Aaron of Prime Advertising and Design makes an excellent point about investing in quality video. I'll cover that in the next post.