How We Use Content to Drive Business

Content, aka Media.

You have content and lots of it.

Emails to videos, brochures to postcards, podcasts to pictures.

How much of that "media" is pulling for you today, this minute?

How much is attracting new prospects and clients because it's in their field of vision?

How much of your content is working to get Google, Yahoo!, MSN and ASK.com's attention?

There's a unique opportunity today to leverage your media assets. To own more online real estate without having to kill yourself to do it.

Or how you could pull some short blurbs from your long-form media and make it speak to your audience, and to the web, to create new business. Increased online visibility.