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PeoplePond: Personal SEO

He's at it again.

David McInnis, the Father of SEO Optimized Press Releases (via his PRWeb service), is launching a new site called PeoplePond. What PRWeb did for press releases, PeoplePond.com does for Brand Management, taking it to a new (and very optimized) level.

How? Simple.

  1. Through validation of the individual posing as you.
  2. Through connection to your existing online personnas
  3. Through optimization of your profile.

PeoplePond provides multiple levels of optimization. From what I can see, you can elect to go deeper and deeper down the Optimization hole (or is that UP the Optimization pole?) via multiple levels of subscription. Not sure how all of that works yet, but I'll keep you posted.

Here's an example of a profile:
http://www.peoplepond.com/MarkAlanEffinger

Mark Alan Effinger - PeoplePond Profile What you see are key digital elements that when properly formed, create an intrinsically strong web brand.

More importantly, it's YOUR web brand. The one you want people to find in the top of the search results.

McInnis founded PRWeb in 1996 and was THE pioneer in search engine optimized press releases. PeoplePond is a natural extension of that technology. In fact, the PeoplePond programming team consists of many of the PRWeb team members. (David successfully sold PRWeb in 2006 to Vocus, a Maryland-based public company in the PR management space).

I will provide a more extensive view inside this cool new service as soon as possible. Suffice to say, with David on drums and vocals, and Al Castle on Lead Guitar, I am confident PeoplePond will be THE online personal brand platform for individuals and companies seeking to plug into an SEO platform for personal brand optimization. (Yes, the firm has already developed an API code named ADAM. Look for those details in yet ANOTHER post).

(Oh, and if you're wondering "what the heck this has to do with RichContent": David is both an investor in RichContent and a coach when it comes to the very fine nuances of SEO and SEM. In addition, we're in heated contest with good friend and associate Rich Christiansen's CastleWave SEO firm to see who can drive their PeoplePond profile higher, faster... what FUN!)

Visit this again for more insights: http://www.peoplepond.com/MarkAlanEffinger

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