Top 10 Tips for SMB PR
David Meerman Scott recently did an interview with the John Jantsch, one of the brains behind at Duct Tape Marketing.
David nearly always provides breakthrough material.
But this is different. It's reinforcing what works in the real world of PR and social media for the small business. Here is the short list of David's Top 10 Ways to Get Attention:
2. Don't talk about what your products and services do. Instead talk about how you solve problems for your customers.
6. Comment on blogs, forums and chat rooms (but don't talk about your products and services).
8. Shoot a short video and put it up onto YouTube
10. Don't be egotistical. Nobody cares about you and your products.
For the even numbers and more detail, visit his blog.
Three additional comments:
He was 20 minutes early, so took a seat and grabbed David Meerman Scott's "The New Rules of PR and Marketing". When he left, he left with the richness of that book engrained on his newly inspired brain.
2) He also pointed me to these guys. I had read about them in Inc magazine, but forgot they were from my very same town: Dash Consulting (The Elevator Pitch folks)
3) You think a PR pitch has to be refined? Try it in 140 characters: Enter the TwitPitch.
Try this: Refine your pitch (Dash Consulting). Get it to 140 characters (TwitPitch). Then Twitter it, blog it and do a simple video about it (anyone for Vator.tv? That's Bambi Francisco's new startup).
I think David would be proud.