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Testimonials 2

  • "It's very exciting to have millions of unique phrases available at the click of a mouse. Adding stockphoto images makes this an idea-generation and presentation powerhouse." Bryan Trachata, SilverSpoon

Service Update!

  • SERVICE UPDATE!
    Dear eXpertSystem users.

    February 1, 2007:
    ThoughtOffice is Officially launched!

    Thanks to our Chief Engineer & Architect Chipp Walters for the phenomenal development.

    Get your free download at ThoughtOffice.com.

    Mark Alan Effinger
    Chief Evangelist
    Email Me

Main | eXpertSystem v7.5 Gets a New Name... »

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Comments

Imran Anwar

Sounds interesting. I had heard about it from Mark some time ago and had been waiting. One thing I cannot understand... sure, it's great, you probably use your own tools to come up with these new names... BUT, ideafisher - expertsystem - thoughtoffice... what's the logic of losing out on brand equity built over the years?

Imran
http://imran.TV

Mark Alan Effinger

Excellent comment, Imran.

As for the IdeaFisher brand name: Marsh wanted to keep that tied directly to him (it IS a part of his name...;-), so we had few options.

eXpertSYstem will not go away. We're doing a next rev on the application that will make it a bit easier to use, and continue to sell and support the program (it also exchanges eXpertTopic files with ThoughtOffice).

After polling many, many clients who use our wares, we made the decision to land on a name that:

1) Said what the program does better than eXpertSystem, eXpertLingo.

2) Find a name that had a dot-com URL available. eXpertSystem was branded before we did the domain name research (we, of all people, should know better!).

3) Tie into an existing product name that is ubiquitous on the desktop. Microsoft's Office suite is about the most popular suite in use.

I'm not sure our logic is perfect, but we have to make a marker here, and get to market. So far the response has been very positive, and we hope to support the two separate products in the channel as we compete for brainspace with Mind Mapping and other creativity solutions.

Thanks again for your comments. Good stuff.

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