Ahhhh, Advertising. Not only one of RichContent's favorite playgrounds, but also one of the greatest places to stretch the creative mind...
Great advertising relies on associations to create a reaction in your core audience. And the eXpertAdvertiser Module is the catalyst for well over 3,000,000 (you got that right, over THREE MILLION) associations available from right within our eXpertLingo Engine.
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eXpertAdvertiser Overview
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eXpertAdvertiser is your KEY to developing successful advertising strategies for all your product and service needs. It comes with nearly 700 questions designed by experts in the advertising industry that help guide you through all phases of the advertising process; from looking directly at your product or service to evaluating the end-result of your advertisement.
eXpertAdvertiser covers the following elements:
- Quickstart Advertiser
- The General Context and Purpose of Your Ad
- Identifying Your market, Competition, and Customer
- Getting to Know Your Product
- Planning Your Strategy-Brainstorming Your Message
- Assembling the Elements of Your Ad
- Evaluating Your Advertisement
Now... how does eXpertSystem help you maximize your creative
output in developing an effective advertising strategy and message
while using eXpertAdvertiser? Here's how...
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eXpertAdvertiser+eXpertSystem=Creative Ideas and Solutions
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eXpertAdvertiser comes fully installed as a module within our eXpertSystem software; a unique application that includes 3 user interfaces and the eXpertLingo brainstorming engine.
You use the questions in eXpertAdvertiser to create Sessions tailored
specifically to your needs and you begin by adding knowledge that you
already have to those Sessions.
Then with a simple click of your mouse, eXpertLingo is there to help you brainstorm new ideas and research by accessing the internet with keyword searches, common colloquiallisms, images, and more! You add these elements to your Sessions to further explore all of your options and cover every angle.
So...guided by expertly crafted questions from the eXpertAdvertiser
module, you add what you already know, utilize eXpertLingo to tap into
that fountain of knowledge called the 'internet' to trigger new
associations and for research, and you combine it all into an effective
advertising strategy and killer ad.
But that's not all! eXpertSystem also comes with the FREE eXs Viewer
so that you can collaborate with other coworkers as you formulate your
advertising strategy. Any Sessions that you create can be sent to them
and they can add their comments and ideas to the Session and send it
back to you. Your Sessions can also be displayed as a presentation
using the Slideshow Viewer that is also another part of eXpertSystem!
Whether you need to drive a new product to market, reposition a service, or find a way to stop tradeshow traffic dead in their tracks, eXpertSystem is the solution. Get the edge you need, and a brainstorming team that never filters a potentially killer idea just because of some big ego.
Ready to begin crafting your winning eXpert Ad?
